It's officially 2017, and you know what that means - starting anew.
From updated goals to fresh resolutions, the coming year can seem full of possibilities, that is until it comes to how to pitch a work-related ideas. No matter how brilliant the suggestion finding the perfect means to share your ideas can be a challenge, but to have others listen and champion the concept - near impossible.
David Burkus understands your pain. As a professor of innovation at Oral Roberts University and author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas, Burkus has seen countless ideas fall to the wayside due to our unfortunate assumption that a proposal's merits will 'magically' be recognized. As many of us can attest to, this is not the case; great ideas are rejected all the time, but how can we prevent falling victim to the idea brush-off?
In a recent conversation with Charlie Herman, host of the Money Talking podcast, Burkus outlines the five criteria he relies on to determine investment-worthy ideas and ultimately structure a flawless pitch. Listen in and discover how your idea's relative advantage, compatibility, complexity, trialability, and observability could be the difference between adoption and indifference.
Want to learn more about pitching ideas, read Burkus’ article in the Harvard Business Review.
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